In support of a new Specific Digital experience on a large corporate website primarily and limited support on additional digital platforms as requested.
• Develop preliminary analytics of current tools, information, content, links to programs and products and development initial baseline of digital components.
• Support development of performance metric goals for digital sites.
• Perform on-going analytics, reporting, and evaluation of digital / web initiatives. Synthesize existing and lead the development of new analytics and reporting that supports monthly operational and business performance dashboards. Create holistic pictures across various communication channels and map the member experience through the digital platform and communication elements. (more…)
