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Search Marketing – SEM -Marketing Science Manager

– Responsible for the integrity of all search metrics.

– Responsible for improving paid search KPIs

– Responsible for paid search Quality Scores

– Responsible for paid search landing page performance and AB testing

– Responsible for report building and presentation

– Keyword research

– Responsible for the research and development of new search concepts for paid search

– Responsible for improving consumer touch points from search

Desired Skills

Adobe Analytics




Yahoo Gemini


Microsoft Office (Excel is second nature) YouTube


– Strong user experience skills

– Understands the elements of great landing page design

– Great with numbers

– strong control of English (Spanish is a bonus)

– The ability to design, build and present reports

– The ability to view search projects holistically



Site search strategy

Paid Search strategy

Organic search strategy

Vendor management

Campaign management

Campaign integration

Internal business management

Product development

Search integration

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