SUMMARY
Support the digital content and personalization for web, tablets and mobile. Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices (more…)
