– Responsible for the integrity of all search metrics.
– Responsible for improving paid search KPIs
– Responsible for paid search Quality Scores
– Responsible for paid search landing page performance and AB testing
– Responsible for report building and presentation
– Keyword research
– Responsible for the research and development of new search concepts for paid search
– Responsible for improving consumer touch points from search
Support the digital content and personalization for all client digital properties (web, tablets and mobile). Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Manage the personalization and content for web, tablet and mobile experience. Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices. (more…)
Business Development and Strategy Support Services:
1. Conduct business development outreach and bring to fruition technology opportunities with corporate entities, associations or organizations. Examples include: Intel, Microsoft, Amazon etc.
2. Contact key prospects, schedule introductory pitch meetings with a focus on technology prospects and manage key relationships both existing and prospective.
a. Includes, but not limited to; set up initial and ongoing meetings with target prospects, conduct outreach to meet goals set by Director including setting and conducting face-to-face meetings with prospects, prepare and present pitch deck, and proposals. (more…)