Allocate and manage resources daily to complete production and optimization work on time and to deliver highest value
• Liaison with Content, Photo, Digital Services, Business Units, Impact Groups and Digital Marketing to ensure clear understanding of priorities and due dates
• Oversee implementation of best practices search engine optimization (“SEO”) and engagement optimized web page production to increase the value of each visitor to website and to prompt engagement
o Formats of content to include but not limited to: articles slide shows, videos, video streaming, tools, forms and galleries
• Oversee programming of landing pages to be aligned with the brand, using value metrics, strategic direction, audience segments, web analytics
• Ensure rollout of promotional support for enterprise programs and initiatives (more…)
Producers will execute against the audience engagement plans by building effective pages on the web and mobile, ensuring user relevance and participation with the site using SEO, video, and more. Ultimately, the Producer will improve the value of digital users by increasing page consumption and ad revenue, increasing valuable conversions like Membership, and decreasing exit and bounce rates, effectively growing the user base.
• Publishes web content that meets site’s high standards of usability, editorial quality and effectiveness.
• Uses analysis and insights to drive optimization of pages, actively seeking to improve value per page. (more…)
