We are seeking an experienced Marketing Manager who has experience supporting campaigns via IBM/Unica Affinium Campaign software and tools. Will support business units across corporation that communicate with members, expired members, and/or non-members with: (1) data sourcing and targeting recommendations, (2) audience selections, and (3) marketing analysis. This position requires both strong data manipulation and client management skills. A direct response background is a must, as well as prior experience with campaign management tools and analysis.
Job description:
The Campaign Selections Manager interfaces with business units to meet their communication goals, in addition to collaborating across company, its affiliates, and vendors to achieve the following: (more…)