A seasoned marketing professional with multiple years’ of experience working in the digital space. Ability to utilize various tools such as Google Analytics, Omniture, DoubleClick, and Adobe Analytics Suite is imperative. This individual will interact with various marketing channels, work with large volumes of data from multiple platforms and sources, conduct A/B testing, analyze the success of campaigns, and present findings to management. The main responsibility will be supporting the Director and work within Adobe.
Successful candidate to possess:
-Adobe Target experience
-Familiarity with Adobe Dynamic Tag Manager (desired)
-Bachelor’s Degree
-Strong communication skills, strong interpersonal skills and ability to work with various teams
-5+ years’ digital marketing experience
SUMMARY
Support the digital content and personalization for web, tablets and mobile. Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices (more…)
