Support the digital content and personalization for all client digital properties (web, tablets and mobile). Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Manage the personalization and content for web, tablet and mobile experience. Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices. (more…)
In an iterative and agile environment, the Launch Manager will work directly with the product managers to ensure seamless launch of products that are part of the sprint cycle as well as out of the sprint cycle. The Launch Manager will work in the content management systems to complete the work needed to officially launch the product from the sprint. The Launch Manager will ensure the product is properly tracked in our analytics tool.
Required Qualifications:
• Highly driven self-starter, motivated with excellent communication and organization skills
• Ability to quickly learn and understand systems
• Ability to work independent and productively in an fluid digital environment
• Strong attention to detail
• Experience in working with Agile teams
• Experience in Content Management Systems
• Experience in Adobe Analytics or other analytics tool a plus
