Digital Marketing Manager w/Adobe SiteCatalyst for Analytics

Digital Marketing Manager w/Adobe SiteCatalyst for Analytics

We seek an eager, experienced marketing team player with a “can do” attitude, who enjoys a fast-paced environment, and to consistently grow digital traffic and engagement  via paid media. This position is ideal for a data-driven individual who can take projects from concept to implementation and management, and find innovative approaches to connecting with key audiences, successful troubleshooting and the ability to independently solve for issues. Candidate will need to be comfortable communicating to senior management, providing direction to peers and making day-to-day decisions.
Position Responsibilities

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Marketing Manager – IBM/Unica Affinium Campaign

We are seeking an experienced Marketing Manager who has experience supporting campaigns via IBM/Unica Affinium Campaign software and tools. Will support business units across corporation that communicate with members, expired members, and/or non-members with: (1) data sourcing and targeting recommendations, (2) audience selections, and (3) marketing analysis. This position requires both strong data manipulation and client management skills. A direct response background is a must, as well as prior experience with campaign management tools and analysis.
Job description:
The Campaign Selections Manager interfaces with business units to meet their communication goals, in addition to collaborating across company, its affiliates, and vendors to achieve the following: (more…)

SEO Marketing Analyst

In support of a new Specific Digital experience on a large corporate website primarily and limited support on additional digital platforms as requested.
• Develop preliminary analytics of current tools, information, content, links to programs and products and development initial baseline of digital components.
• Support development of performance metric goals for digital sites.
• Perform on-going analytics, reporting, and evaluation of digital / web initiatives. Synthesize existing and lead the development of new analytics and reporting that supports monthly operational and business performance dashboards. Create holistic pictures across various communication channels and map the member experience through the digital platform and communication elements. (more…)