SUMMARY
Support the digital content and personalization for web, tablets and mobile. Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices (more…)
Support the digital content and personalization for all client digital properties (web, tablets and mobile). Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Manage the personalization and content for web, tablet and mobile experience. Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices. (more…)
The UI/UX design consultant will create highly intuitive, elegant, user-centric design solutions. We need someone really well-versed in responsive design. Designs will incorporate current best practices for usability, user engagement, responsive design, SEO, and optimized web page performance. The successful candidate will collaborate with staff, enterprise-wide stakeholders, content producers, and web developers to translate business needs and user goals into intuitive and engaging experiences. This is a fast-paced, iterative environment and employs an agile web development process.
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