In support of a new Specific Digital experience on a large corporate website primarily and limited support on additional digital platforms as requested.
• Develop preliminary analytics of current tools, information, content, links to programs and products and development initial baseline of digital components.
• Support development of performance metric goals for digital sites.
• Perform on-going analytics, reporting, and evaluation of digital / web initiatives. Synthesize existing and lead the development of new analytics and reporting that supports monthly operational and business performance dashboards. Create holistic pictures across various communication channels and map the member experience through the digital platform and communication elements.
• Analyze usability reports, key competitors, and effectiveness of tactics & strategies by functional unit contributors, to assess impact on product roadmap.
• Complete market scans of key opportunities and present.
• Distribute performance reporting to core workgroups (Core Team, Communications, Data, Brand Integration, Business Development, etc.) synthesize feedback and develop next-step recommendations.
• Conduct or coordinate research and analysis, both primary (working with our Research Center) and secondary, to generate insights on key trends, needs and wants.
• Develop presentations related to this work and present and distribute.
• Conduct competitive analysis and perform keyword research in coordination with initiatives’ business and SEO goals, to optimize existing content and uncover new opportunities.
• Assist in integration of communication/content strategies via social communities in coordination with SEO goals
• Monitor and evaluate search results and search performance across the major search channels
• Maintain and provide regular updates of marketing-communications lifecycle map including analysis of effectiveness of marketing tactics and strategies.
• Support communication of updates and performance of auto and work websites with presentation development, technology preparation, and coordination of needed information, resources, team members and other as needed.
