– Responsible for the integrity of all search metrics.

– Responsible for improving paid search KPIs

– Responsible for paid search Quality Scores

– Responsible for paid search landing page performance and AB testing

– Responsible for report building and presentation

– Keyword research

– Responsible for the research and development of new search concepts for paid search

– Responsible for improving consumer touch points from search

Desired Skills

Adobe Analytics

AMO

AdWords

BingAds

Yahoo Gemini

SEMRush

Microsoft Office (Excel is second nature) YouTube

Qualities

– Strong user experience skills

– Understands the elements of great landing page design

– Great with numbers

– strong control of English (Spanish is a bonus)

– The ability to design, build and present reports

– The ability to view search projects holistically