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Marketing Manager- B2B App Strategy Business Development

Business Development and Strategy Support Services:
1. Conduct business development outreach and bring to fruition technology opportunities with corporate entities, associations or organizations. Examples include: Intel, Microsoft, Amazon etc.
2. Contact key prospects, schedule introductory pitch meetings with a focus on technology prospects and manage key relationships both existing and prospective.
a. Includes, but not limited to; set up initial and ongoing meetings with target prospects, conduct outreach to meet goals set by Director including setting and conducting face-to-face meetings with prospects, prepare and present pitch deck, and proposals.
b. Complete market scans, competitive assessments and other supportive documents as needed.
c. Ensure the Corporate Relations business development process is followed and that all Business Development activities/documents are tracked and documented.
d. Assist with development of Business Term Sheets for new relationships and liaise with legal counsel to manage the contract execution review/traffic process for new B2B relationships.
3. Serve as key project coordinator for the app strategy and development team.
a. Identify key industry trends to support an App strategy.
b. Understand and identify project requirements regarding the implementation of an app strategy.
c. Work across the enterprise matrix to identify and outline key risks, mitigation strategies and efforts needed to build and activate an app store.
d. Implement an app store by working with key stakeholders including but not limited to IT, DSO, IC and external vendors.
e. Work with teams to build the communications strategy to support an app strategy.

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