Interactive Media Planning/Media Sales Planner

The Media Sales Planner will work with the Internet Advertising Sales team to create and forecast advertising plans and inventory availability for the Online Advertising business.
This includes:

„« Demonstrates in-depth knowledge of discipline/ business area and serves as a resource for others
„« Responsible for the development of targeted media plans for advertising prospects and clients
„« Works with sales staff to maximize campaign results on an on-going basis
„« Maintains current information on inventory availability, pricing and the launch of new products
„« Maintains proficient understanding of media research tools
„« Preserves knowledge of market demands, rates and competitive environments
„« Facilitates the development of custom advertising opportunities
„« Maintains a high-level of internal and external client-service orientation.
„« Creativity
„« Explores and supports new ideas and initiatives
„« Willing to recommend or proceed with alternative approaches
„« Solves problems that require independent thinking

Requirements
„« Experience in the online advertising space
„« Proven track record translating marketing objectives into results for advertisers
„« Exceptional understanding of marketing best practices and how to leverage qualitative and quantitative information to create persuasive marketing messages
„« Ability to manage large customer relationships and manage through conflict, driving groups to collective business decisions
„« 3 or more years combined marketing program development or advertising agency experience
„« 3 or more years in the online advertising space working with Fortune 500 clients
„« Excellent oral & written communication, negotiation and presentation skills
„« Competency in financial analysis, planning and modeling
„« Experience in sales operations as well as working in a matrixed organization
„« BA/BS